Using AI to Repurpose One Article into 10 Different Content Pieces

AI content repurposing uses artificial intelligence tools to transform a single article into multiple content formats across different platforms, helping small business owners save up to 70% of content creation time while expanding their business and its reach.

Introduction

We all know this feeling. Creating fresh content for every single platform used to feel like an impossible marathon! As a solopreneur helping other small business owners grow their online empire, I’ve watched too many talented entrepreneurs burn out trying to feed the content beast! But here’s the good news.

Content repurposing can cut down content creation time by up to 70%, according to RecurPost‘s 2024 research. That’s not just a number; that’s the difference between working evenings and weekends versus actually having a life.

AI content repurposing isn’t about being lazy or doing nothing. It’s about being smart with your resources. Think of it this way. You’ve already done the hard work of researching, writing, and perfecting that dream blog post. Why let it gather digital dust when AI can help you transform it into social media posts, videos, infographics, email newsletters, and so much more?

In this guide, I’m walking you through exactly how to use AI tools to repurpose content in the right way, with specific formats that work best, and the practical steps to multiply your content reach without adding more hours to your work.

Why AI Content Repurposing is Essential for Small Business Owners

Okay, here’s the truth. When I first started my business, I couldn’t keep up with my content demands. LinkedIn wanted daily posts, Instagram needed stories and reels, my email list was begging for newsletters, and don’t even get me started on trying to keep up with other social media. I’d spend an entire Tuesday writing one blog post, feel accomplished for about five minutes, and then realize I still needed to create content for six other platforms!

Sound familiar?

Unfortunately, sometimes the reality can be brutal. If you’re running a small business now, you’re expected to show up everywhere, all the time. Your competitors are posting three times a day on Instagram while you’re still figuring out what to tweet!

This is exactly where AI can swoop in like a superhero you didn’t know you needed. I’m NOT talking about AI replacing your creativity or making your content sound robotic. I’m talking about using AI content creation tools to multiply your efforts without multiplying your hours.

But when I figured it out, it was like winning a lottery ticket! I wrote one solid blog post about email marketing (took me about three hours), then used AI to repurpose it into six other formats in less than an hour. LinkedIn carousel? Done. Twitter (X) thread? Check. Email newsletter? Already scheduled. I went from publishing 4 pieces of content per week to 24, and the best part is, my engagement doubled and tripled.

Now, I know what you’re thinking because I thought about it too. “Won’t AI-generated content sound fake? Will my audience notice? What about my brand voice?” These were my exact concerns when I first started experimenting with AI content repurposing.

Let me tell you what I learned. AI isn’t writing your content from scratch; it’s transforming what you’ve already created. You’re still the creative force, the strategist, the voice of your brand. AI is just the assistant who takes your 2,000-word article and figures out how to turn it into a worthy Instagram caption or a compelling video script. Think of it like having a really efficient intern who never gets tired and doesn’t need coffee breaks.

The difference between manual repurposing and AI-powered automation is like night and day. Manually, I’d sit there copying and pasting sections of my article, trying to trim them down, second-guessing every edit. It was tedious and honestly kind of soul crushing! But with AI, I feed in my article, give it some direction about tone and format, and boom, I’ve got a first draft that actually needs way less editing than I expected.

The 10 Content Formats You Can Create from One Article Using AI

Alright, let’s get into the fun part. When I tell people they can turn one article into ten different content pieces, they usually give me that “yeah, right” look! So let me tell you exactly how this works, because once you get it, you’ll never look at your blog posts the same way again.

Format 1: Social Media Posts are your bread and butter. I take my articles and use AI to extract the most important parts, the surprising statistics, the “aha” moments, etc. For LinkedIn, I might pull a thoughtful paragraph and ask AI to make it more conversational and add a question at the end. For Twitter/X, I’m grabbing engaging one-liners with numbers that pop. Instagram gets the visual stuff that makes people stop scrolling. From one article, I can create 8-10 standalone social posts. My friend Sarah runs a marketing agency, and she simply uses AI social media captions to create a month’s worth of posts in a single afternoon.

Format 2: Short videos seemed impossible to me at first. How do you turn a written article into a 30-second short? But AI tools changed everything. They help me identify the most engaging hooks from my content and write scripts specifically formatted for socials like TikTok, Reels, or YouTube Shorts. I’m literally taking key points from my article and having AI transform them into attention-grabbing video scripts.

Format 3: Email Newsletters are the obvious ones. Most people think newsletters need to be these detailed productions. They don’t. I use AI to shorten my articles into email-friendly formats, pulling out the main takeaways, adding a personal intro, including a clear call-to-action. And I use the AI content ideas generator to produce different angles for the same article depending on my subscribers.

Format 4: Infographics used to require a designer and a budget I didn’t have. Now? AI helps me identify which statistics and data points from my articles are visually worthy, and AI image generators can help me create decent looking infographics. I’m not winning design awards, but it’s a solid choice for Pinterest traffic if you are into that.

Format 5: Podcast Script/Audio Content is where things get interesting. I have a client who takes every blog post and transforms it into a podcast episode using AI. The AI helps restructure sentences to sound more natural when spoken, adds transitions, and even suggests where to add personal stories. Then he uses text-to-speech AI for quick audio drafts before recording the final version himself.

Format 6: LinkedIn Carousel Posts are engagement goldmines, and AI makes them ridiculously simple.

Format 7: Twitter/X Threads are excellent for driving traffic. AI can help transform articles into threads that tell a story. It breaks down complex topics into tweet-sized chunks and adds that thread-appropriate pacing.

Format 8: Pinterest Pins confused me for a long time until I realized they’re just vertical infographics with good SEO. AI helps me pull actionable tips from articles and format them for Pinterest’s aspect ratio. Pro tip: the same article can generate 5-10 different pin designs with different headlines and key points. I used this method with one of my other online businesses that I no longer focus on, and with little to no effort, it drives massive traffic to my website.

Format 9: YouTube Video Script is how I’d tackle video content without having a panic attack! AI takes my article and expands it into a long-form video script with an introduction, main content sections, examples, and a conclusion. It even suggests where to add graphics. I’ve been using tools that specialize in AI YouTube script writing, and honestly, it’s the only reason I help others to build their YouTube Channels.

Format 10: Presentation/Slide Deck rounds out the list. Need a webinar? Workshop materials? A pitch deck for a speaking gig? AI converts your article into slide-appropriate content. It identifies main points for slides, suggests where to use visuals, and even recommends slide transitions.

Here’s the thing nobody tells you. Not every format works for every article type! Your “how-to” posts are perfect for carousels and video scripts. Your listicles crush it as threads and infographics. Your leadership pieces shine in LinkedIn posts and newsletters. And honestly? You don’t need to create all 10 formats from every article. I usually pick just a few formats that make sense for each piece, and that’s more than enough.

Step-by-Step Process: Repurposing Your First Article with AI

Let me walk you through exactly how I do this, because the process is simpler than you think, once you know the steps.

Step 1: Audit and Select. Don’t just grab any random article. Pick one evergreen content that won’t expire in three months. Look at your analytics and find your top performers. Those are goldmines waiting to be repurposed. I also love taking pillar articles (you know, those comprehensive guides you spent forever writing) because they’re packed with repurposable content.

Step 2: Identify Your Platforms. This is crucial and it’s where most people mess up. Don’t try to be everywhere. I made that mistake in my first month and burned out immediately. Look at your analytics and figure out where your audience actually hangs out. For me, it’s LinkedIn and email, with some Pinterest mixed in. But TikTok? My audience isn’t there, so I skip it. Be ruthless about this. Three platforms done well beat seven platforms done poorly.

Step 3: Choose Your AI Tools. I rotate between a few depending on what I’m creating. For written content, I’m constantly using ChatGPT. It’s become my AI content calendar tool for planning what to repurpose and when. I tested Jasper for a few months and it’s solid if you want something more specialized for marketing copy. Copy.ai is what a colleague of mine uses the most for social media content specifically. For visual stuff, Canva‘s AI features are shockingly good.

Step 4: Extract Key Elements. This step is like mining for gold. I go through my article and highlight the parts that made me think “ooh, that’s good”. Things like the statistics that surprised me, or the actionable tips that someone could implement today. I copy these into a separate document. This becomes my repurposing foundation. AI can help here too; I’ll paste my article and ask it to identify the most important parts and key takeaways.

Step 5: Create Platform-Specific Content. This is where AI really shines. I don’t just copy-paste my article everywhere. I use specific prompts for each platform. For LinkedIn, I might say, “Take this section and rewrite it in a more conversational tone with a question at the end to drive engagement.” For Twitter/X it’s something like, “Create a thread that tells this story in an attention-grabbing way.” The key is understanding what works on each platform and prompting AI accordingly.

Step 6: Maintain Your Brand Voice. Here’s my secret weapon. I created a brand voice document that I feed to AI at the start of every repurposing session. It includes examples of my writing, words I use a lot, my tone (casual but professional), and even things I never say. Takes AI about three tries to nail your voice if you give it good examples. I had one disaster where AI-generated content sounded way too corporate for my brand, and I learned real quick that you need to train these tools.

Step 7: Add Visual Elements. Text-only content doesn’t cut it anymore. I use best AI content creation tools with image generation features to create graphics that complete my repurposed content. Sometimes it’s as simple as a quote on a colored background. Sometimes I’m generating custom illustrations. Canva’s AI can turn text descriptions into images now, which still feels amazing to me.

Step 8: Schedule and Distribute. Batching is everything. I dedicate one afternoon every two weeks (or once a month) to repurposing content, and then I schedule it all out. I used to use a mix of native schedulers and third-party tools. But the goal is to schedule once and then forget about it until it’s time to check performance.

Step 9: Monitor Performance. Check your analytics weekly. Which formats are getting engagement? Which ones are working poorly? I discovered that LinkedIn carousels crush it but my Instagram Reels flop hard! That’s fine though. Now I know to focus on carousels and skip Reels. AI is amazing, but data tells you what’s actually working.

Step 10: Repeat and Improve. Take what you learn and adjust. Maybe your audience prefers longer captions or shorter videos. Maybe they engage more with questions versus statements. Whatever it is, after a few months, clear patterns start to show up. Learn from them and adapt.

FAQ

Q1: How long does it take to repurpose one article into 10 pieces using AI? With AI tools, you can repurpose one article into 10 content pieces in 2-3 hours, compared to 10-15 hours manually. This includes editing time and platform optimization. The key is batching similar formats together for efficiency.

Q2: Will AI-repurposed content hurt my SEO rankings? No, AI-repurposed content won’t hurt SEO if you properly edit and optimize it. Google focuses on content quality and user value, not how it’s created. Always add unique insights, update information, and ensure each piece provides value to readers.

Q3: Can AI maintain my brand voice when repurposing content? Yes, AI can maintain your brand voice with proper training. Provide AI tools with examples of your writing style, tone preferences, and brand guidelines. Always review and adjust output to ensure it sounds authentically like you before publishing.

Q4: What type of articles work best for AI content repurposing? Evergreen articles with comprehensive information work best. Things like how-to guides, listicles, case studies, industry insights, and educational content. Avoid time-sensitive news or content that quickly becomes outdated. High-performing articles with proven audience interest are ideal starting points.

Q5: Do I need expensive AI tools to repurpose content effectively? No, you can start with free tools like ChatGPT and Canva’s free plan. As you scale, consider paid tools for advanced features and automation. Many solopreneurs successfully repurpose content spending under $50 monthly on tools. Focus on mastering basics before investing heavily.

Conclusion

Content repurposing with AI isn’t just a trend. It’s become an essential strategy for small business owners and solopreneurs who want to compete without burning out. By transforming one well-crafted article into 10 different content pieces, you’re not working harder; you’re working smarter. You’re meeting your audience where they already are, in the formats they prefer.

Remember, the goal isn’t to replace your creativity with AI. It’s to amplify it! Use these tools to handle the repetitive tasks while you focus on the strategic thinking, authentic storytelling, and genuine connection that only you can bring. Start small. Pick one article today, choose three formats to experiment with, and see what works.

Your content has so much more potential than a single blog post sitting on your website. Give it the life it deserves! Let AI help you spread your message by reaching more people and building the business impact you’ve been working toward. You’ve got this!